The Master of Arts in Music, Management and Marketing at the University of York is a two-year program designed to give students an in-depth understanding of the principles behind music production and promotion. This program features a comprehensive curriculum that covers topics such as music theory, market research, digital marketing, and financial management. Students will also have the opportunity to develop their practical skills through various projects and laboratory-based courses, gaining hands-on experience with cutting-edge technologies and techniques. The program is unique in its interdisciplinary approach, combining coursework from multiple departments to provide students with a well-rounded education in music management and marketing. Graduates from this degree are well prepared for careers in the music industry including artist management, record labels, publishing companies, distribution networks, and many more. With excellent career prospects and the potential to make an impact on the industry by leveraging emerging technologies, this program provides an excellent opportunity for those interested in pursuing a career in music production or promotion.
Career
Career Opportunities:
Arts manager
Events manager
Marketing executive
Artist manager
Promoter
Tour manager
Entrepreneur
Market researcher
Course Impact:
Graduates can pursue roles in management or marketing within music organizations, marketing, or arts management.
Enhanced professional abilities as a music leader, manager, or marketing specialist.
Specialist skills applicable in various professional contexts, including arts organizations, private companies, and community music settings.