Social Media and Social Research MA

The Master of Arts program in Social Media and Social Research at the University of York is a unique program that provides students with an in-depth understanding of social media, its influence on society, and how it can be used to conduct research. Through this one-year degree program, students will gain knowledge on topics such as online identity construction, social media networks, data analytics and data mining. They will hone their analytical skills by exploring various theories and frameworks related to social media research. Additionally, they will engage in hands-on work through coursework such as web design and development or creating interactive multimedia content. Graduates from this program are well equipped for careers in the field of social media management, digital marketing, or public relations and also have the opportunity to pursue further studies leading towards advanced degrees such as Doctoral programs. With its focus on both theoretical knowledge and practical application, this program offers students an excellent opportunity to become experts within their chosen field while making meaningful contributions towards improving society's understanding of the