Social Media and Interactive Technologies MSc

The Master of Science program in Social Media and Interactive Technologies at the University of York provides students with an in-depth understanding of interactive media and technologies, combined with practical experience in developing, analyzing, and implementing these technologies. This intensive program combines theoretical coursework with a range of hands-on projects that allow students to apply their knowledge to solve real-world problems. From computer programming and user interface design to data analysis and social network analysis, the program covers a wide range of topics related to interactive media and technology. Graduates from this program will have the skills and knowledge needed to develop applications that leverage new technologies such as augmented reality or virtual reality for educational, informational, or entertainment use. With a strong emphasis on marketing communication strategies, graduates are well prepared for exciting careers in advertising & marketing; software development; web design & development; analytics & research; or digital media production.