Marketing BSc (Hons)

The Bachelor of Science in Marketing at the University of York is an innovative and interdisciplinary program designed to equip students with the skills and knowledge needed to be successful in today’s rapidly changing marketing landscape. The four-year degree provides students with a comprehensive education in topics such as consumer behavior, digital marketing, advertising & promotion, pricing strategy, and market research. Students will also gain hands-on experience through laboratory work and take part in real-world projects where they can apply their newly acquired knowledge. Graduates of this program are well-prepared for careers across a variety of industries, including banking & finance; retail; media & communications; consulting services or public administration. They may also pursue further studies leading towards advanced degrees such as Master's programs allowing them to become experts within their chosen field while making meaningful contributions towards global economic development.