Global Marketing MSc

The Master of Science in Global Marketing at the University of York is an innovative program designed to give students a comprehensive understanding of marketing and business principles, with a focus on global markets. The program features an interdisciplinary curriculum that covers topics such as consumer behaviour, international marketing strategy, and digital marketing. Students will also have the opportunity to develop their knowledge through case studies and industry visits, allowing them to gain real-world experience in global markets. Graduates from this program will be well-prepared for careers across multiple industries including finance, hospitality & tourism, media & communications, consulting services or public administration. With the skills and knowledge to understand customer needs, develop effective strategies for reaching customers on a global scale, and analyze data to make informed decisions about market opportunities, graduates from this program are uniquely positioned to make an impact in their chosen field while making meaningful contributions towards global economic development.