Behavioural Economics and Data Science

Behavioural economics is the scientific study of how people make decisions and how they respond to incentives and the environment. It uses a range of methods to study this - economic analysis, psychological experimentation and computer simulation - and has shown that behavioural economics does not make predictions that conflict with established economics. In many ways behavioural economics is a new and challenging way of studying economics. The UEA is one of the few universities in the UK to offer a Behavioural Economics and Data Science degree.