International Marketing MSc

The Robert Gordon University's (RGU) one-year International Marketing MSc programme will provide you with the skills and knowledge to develop successful international marketing strategies. You will gain a comprehensive understanding of the principles and practices of international marketing, from market research and segmentation to product development and pricing. You will also learn how to use digital technologies to create effective campaigns, analyse trends and identify opportunities in the global economy. With an emphasis on developing practical skills, you will be supported by experienced lecturers and industry experts to help you reach your full potential. Upon completion of the programme, you will have the confidence and expertise to pursue a successful career in international marketing.