Marketing with Digital Communications BSc (Hons)

The Marketing with Digital Communications degree focuses on the growing demand for graduates with digital marketing skills. The course covers topics such as digital marketing, web analytics, social media management, media and PR in the digital age. You will learn how to create successful marketing strategies that speak to your target customers, while also studying traditional marketing practices such as segmentation, positioning and the marketing mix. These skills will provide you with valuable resources that you can apply throughout your career. Additionally, completing this course will earn you exemptions with the Chartered Institute of Marketing, if you choose to further your studies with them.