Marketing with Advertising BSc (Hons)

The marketing with advertising degree program equips students with the key theories and strategies necessary to promote products and services in the competitive business world. Through a combination of theory and practice, you will learn how to develop effective promotional campaigns and adapt to the changing landscape of marketing and advertising in the digital age. We will explore the evolving relationship between society and advertising and how it affects consumer behavior. With a focus on creativity, analysis, planning and business, you will develop a strong foundation in the fundamentals of marketing, as well as the research skills necessary to succeed in the field. This program offers a combination of theoretical learning followed by practical application, giving you the opportunity to establish and run your own business or gain work experience in a marketing environment.