Marketing BSc (Hons)

The marketing degree program provides a comprehensive education in the entire marketing process, from product design to launch and promotion. The curriculum offers a unique blend of creativity, theory, analysis, and planning, providing students with a deep understanding of this vital aspect of business. Through this program, you will gain insights into why certain products succeed while others fail, how brands manage their image in the digital age, and how to apply marketing skills across various industries.

The program covers how to make product offerings attractive to customers, produce effective promotional campaigns, and analyze consumer behavior and purchasing decisions. In addition, students can choose to participate in an optional Graduate Enterprise module, where they can start and run a company with their peers, taking on the challenge of marketing and promotion. Upon completion of the program, students may be eligible for exemptions from certain assessments if they wish to further their studies with the Chartered Institute of Marketing.