From UCA Classroom to Stranger Things Set: A Journey of Creative Vision
In December 2025, University for the Creative Arts (UCA) celebrated a milestone when alumnus William McGregor directed a series of promotional films for the Stranger Things franchise. The project, shot with original cast member Millie Bobby Brown, showcased how a UCA‑trained filmmaker can translate academic learning into high‑profile industry work.
The Path to a High‑Profile Pitch
McGregor’s journey began with a BAFTA‑winning film and TV background that included work on His Dark Materials and Lockwood & Co. When the Stranger Things Abu Dhabi attraction sought fresh promotional content, he leveraged his fantasy‑genre expertise to craft a pitch that mirrored the show’s tone. The result: a mini‑episode that bridged television storytelling with advertising objectives.
Bridging Television and Advertising
Each promotional film was designed to feel like a standalone episode, yet served a commercial purpose. McGregor’s approach—combining narrative depth with brand messaging—demonstrated that high‑end television techniques can elevate advertising campaigns. For students, this illustrates the value of cross‑disciplinary skills.
Key Takeaways for Aspiring Filmmakers
Mastering the Pitch Process
1. Know Your Audience: Understand the client’s brand and the target demographic. McGregor highlighted the importance of aligning the film’s aesthetic with the Stranger Things universe.
2. Showcase Your Portfolio: Include projects that demonstrate genre versatility. A short fantasy film, like McGregor’s “Who’s Afraid of the Water Sprite?”, can serve as a proof of concept.
3. Keep It Concise: A clear, concise pitch deck can win over decision‑makers. Focus on storytelling beats, visual style, and expected outcomes.
Building a Portfolio that Reflects Your Voice
Students should curate a portfolio that balances technical skill with creative vision. Include short films, commercials, and experimental pieces that showcase your unique perspective. UCA’s Film & TV program offers workshops on editing, sound design, and visual effects—tools that can elevate your portfolio.
Networking with Industry Professionals
Establish connections through internships, film festivals, and alumni events. McGregor’s collaboration with Millie Bobby Brown was facilitated by UCA’s alumni network, which provides access to industry contacts and mentorship.
How UCA Prepares Students for Industry Success
Hands‑On Production Experience
UCA’s curriculum emphasizes practical production, from pre‑production planning to post‑production editing. Students work on real‑world projects, often in partnership with local businesses and media outlets, giving them a portfolio that mirrors industry expectations.
Industry Partnerships and Alumni Network
UCA maintains relationships with broadcasters, production companies, and advertising agencies. These partnerships offer students internship opportunities and guest‑lecture series, ensuring they stay current with industry trends.
Next Steps for Your Film Career
Whether you’re a current student or an aspiring filmmaker, the path to a high‑profile project involves continuous learning, strategic networking, and a portfolio that showcases your strengths. UCA’s Film & TV program equips you with the technical foundation and industry connections needed to succeed.
Ready to take the next step? Explore UCA’s Film & TV courses and discover how you can turn your creative ideas into professional opportunities.
Have questions about the application process or want to learn more about UCA’s industry links? Contact us today and start building your future.
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