Understanding the Landscape of Digital Storytelling at Falmouth
Falmouth University sits at the heart of Cornwall’s creative scene, blending academic rigour with industry‑level facilities. Its School of Communication offers several undergraduate degrees that all centre on digital storytelling, yet each is tailored to a distinct professional niche. By examining the curriculum, skill focus and career outcomes of these programmes, prospective students can align their ambitions with the right course.
Creative Content BA (Hons): Skills and Career Paths
This programme is crafted for individuals who want to generate engaging material across the web—from short‑form videos to structured brand narratives. Students learn:
- Multi‑platform content strategy, adapting messaging for TikTok, YouTube, podcasts and Instagram.
- Data‑driven audience insights, using analytic dashboards to guide creative decisions.
- Creative problem‑solving, turning brief constraints into compelling stories.
- Technical proficiency with editing suites, motion graphics and script‑writing tools.
The outcomes are clear: graduates often secure roles such as freelance digital content creators, social media producers for agencies, or in‑house specialists in marketing teams. The course’s flexible structure lets students build a portfolio of real-world projects that can be showcased during job applications.
Marketing Communications BA (Hons): From Strategy to Execution
Backed by the Chartered Institute of Marketing (CIM) accreditation, this degree equips students with the foundation needed for any leading marketing campaign. The curriculum blends creativity with the science of consumer behaviour, covering:
- Strategic planning and brand architecture.
- Integrated marketing communications—advertising, public relations, digital and experiential tactics.
- Ethical practice and sustainability in marketing, a growing demand among employers.
- Hands‑on projects using real brand partners, providing insight into client expectations and budget management.
Graduates typically move into agency accounts, brand management or strategic communication roles. The CIM accreditation can provide a competitive edge when applying for industry positions across the UK.
Media & Communication BA (Hons): Technical Production Meets Insight
Students interested in blending creativity with data choose this programme. It offers a blend of storytelling and analytics, equipping learners with:
- Proficiency in Adobe Creative Suite, Figma and Miro for visual communication and wireframing.
- Data analysis techniques that inform strategy and audience targeting.
- Exploration of how digital media shapes culture, through modules on media sociology and ethical considerations.
- Industry‑aligned briefs that encourage collaborative projects across the department’s studios.
Career pathways include communications executive, social media officer, media planner and user experience (UX) specialist. The technology focus is especially valuable for those who want to navigate the future of media, where data and production converge.
Media & Journalism BA (Hons): The Pulse of Reporting
Falmouth’s journalism degree places students in a dynamic newsroom environment. The programme emphasises:
- Multimedia storytelling, covering photography, video and audio production.
- Investigative journalism techniques and ethical reporting standards.
- Use of AI and other emerging tools to enhance news delivery.
- Workshops with industry partners to produce newspapers, websites and broadcast content.
After graduation, former students break into roles as reporters, content producers, photojournalists or research assistants. The emphasis on practical journalism ensures a ready transfer of skills to professional settings.
Media Production BA (Hons): Hands‑On Making of Content
For those who wish to master the full production cycle—from concept to final edit—this course is ideal. Students gain hands‑on experience with:
- Video production: lighting, sound, editing and colour grading.
- Print and digital publishing techniques.
- Project management, including pitching, budgeting and stakeholder communication.
- Utilisation of the university’s state‑of‑the‑art studios, providing a studio‑style learning environment.
Typical career paths are production coordinator, videographer, podcast producer or creative director in advertising and media firms. The practical skill set ensures immediate applicability upon employment.
Choosing the Right Fit for Your Goals
When deciding between Falmouth University courses, assess the following:
- Career Vision. Do you prefer creating content, managing campaigns, analysing media strategy, reporting stories or producing footage?
- Technical Proficiency. Are you ready to invest time in mastering tools such as Adobe, Figma, or advanced editing suites?
- Industry Connections. Are you looking for CIM accreditation or real‑world briefs that connect directly to employers?
- Portfolio Development. Will the course provide opportunities to build a tangible portfolio that you can present to recruiters?
Seek an open day or virtual session where you can talk to current students and staff. Campus tours at Penryn and Glasney offer a preview of the workshop studios and creative ecosystems that will shape your learning experience.
Next Steps: Apply and Engage with Falmouth University
Ready to specialise in creative content, marketing or media? Apply now for 2026 and join a community that values practical skill and creative ambition.
Explore our course catalogue for detailed module lists, entry requirements and assessment methods.
Take part in an Open Day to meet staff, tour the campus and experience the dynamic environment that prepares students for careers across the UK and globally.
