Enhancing Welsh Language Integration in the Workplace with Bangor University’s Innovation
In a bid to promote the Welsh language within professional environments, Bangor University has developed an innovative solution—the ARFer app—that is making significant strides in transforming how Welsh is used in workplaces across the UK. This technological breakthrough reflects not only Bangor University’s commitment to cultural preservation but also its leadership in language-driven workplace innovation.
Blooming from extensive research conducted by Bangor’s Centre for Welsh Language Services, the ARFer app is rooted in scientific evidence of behavior change. Over six years, researchers have fine-tuned this tool to encourage and facilitate increased Welsh language use among staff members, regardless of their proficiency level. As a result, the app is proving to be an effective catalyst in normalizing Welsh in everyday workplace conversations.
The Significance of Welsh Language Promotion in Modern UK Workplaces
The Welsh language holds a vital place in the cultural identity of Wales and a growing presence within the broader UK employment landscape. Encouraging Welsh use in the workplace aligns with national policies aimed at safeguarding linguistic heritage while also promoting inclusive and diverse work environments. However, integrating a minority language into routine professional communication has faced challenges, including confidence issues and perceived language barriers.
The introduction of the ARFer app addresses these barriers by offering a user-friendly, evidence-based approach to language practice. It enables organizations to create supportive environments that foster bilingual communication, ultimately contributing to workplace cohesion, employee confidence, and cultural pride.
How the ARFer App Facilitates Welsh Language Use in the Workplace
Designed for All Proficiency Levels
The ARFer app caters to a broad spectrum of users—from complete beginners to fluent Welsh speakers. Its adaptable framework provides tailored prompts and encouragement, making the adoption of Welsh natural and accessible for everyone. This inclusivity encourages participation without fear of making mistakes or feeling out of place.
Science-Backed Behavior Change
Grounded in behavioral science, the app employs proven techniques that promote habit formation. By encouraging small, manageable interactions in Welsh, users gradually build confidence and incorporate Welsh into their daily routines. This incremental approach reduces apprehension and fosters sustainable language habits.
Community and Peer Support
The app also fosters a sense of community, enabling colleagues to share their experiences and motivate each other. Mari Gwenllian Roberts, a Welsh speaker at her workplace, credits ARFer with expanding her use of Welsh and creating new opportunities for collaborative language practice. Such peer-driven motivation is crucial for embedding language use as a natural part of workplace culture.
Impact and Outcomes of the ARFer Initiative
The preliminary results from early adopters are promising: 79% of users noted a significant increase in Welsh usage at work. The app’s success highlights its potential to influence organizational culture positively, encouraging workplaces to adopt bilingual practices proactively.
For example, Marcel Clusa Ferrand, originally from Catalonia, reported a boost in his confidence and the number of situations where he’s able to speak Welsh—a language he was learning with support from the app. This demonstrates the app’s role in empowering non-native speakers and promoting linguistic diversity within professional settings.
Commitment from Bangor University and the Welsh Government
Recognizing its potential, Bangor University sponsors the ARFer project in collaboration with the Welsh Government and utilizes funding from the ARFOR fund. This partnership underscores a shared goal: strengthening the Welsh language’s presence in the workplace as part of broader cultural and social initiatives.
The university’s leadership in this field affirms its dedication to the Welsh language and offers a model that other institutions and organizations across the UK can emulate.
Practical Steps for Organizations to Promote Welsh Using ARFer
- Assess your organizational language climate: Understand current Welsh language use and identify areas for growth.
- Engage staff with the ARFer app: Introduce the app through workshops or training sessions, emphasizing its benefits.
- Create supportive policies: Encourage bilingual communication in meetings, emails, and workplace signage.
- Foster a community of practice: Promote peer interaction and shared experiences with Welsh language use.
- Monitor progress and adapt: Use feedback and app analytics to measure impact and make necessary adjustments.
Exploring Bangor University’s Leadership in Welsh Language Promotion
Bangor University continues to be at the forefront of supporting and innovating in the Welsh language domain. Its investment in technology like the ARFer app demonstrates a forward-thinking approach and a commitment to preserving linguistic heritage while adapting to contemporary workplace needs.
As the app gains recognition and broader adoption, more organizations across Wales and the UK are expected to incorporate bilingual practices, fostering an environment where Welsh is not only preserved but actively used in daily professional life.
Join the Movement: Take Steps Towards Bilingual Workspaces
If your organization is interested in embracing Welsh language use, exploring tools like the ARFer app can be a pivotal step. Bangor University invites interested parties to learn more about its initiatives, research, and how they can contribute to fostering Welsh in professional settings.
To discover more about Bangor University’s leadership in language innovation and to explore collaboration opportunities, consider visiting their official website. This is a valuable resource for organizations committed to cultural preservation and workplace inclusivity.
Ready to implement change? Learn about Bangor’s Welsh Language Policy or contact them directly for expert guidance on integrating Welsh in your organizational culture.
As Bangor University exemplifies, combining technology, cultural commitment, and research-driven strategies can lead to meaningful change. Embrace these innovations today and contribute to a future where Welsh is a vital part of Welsh and UK workplaces.
